The empty space somebody sees before they have written to you can be filled: a heading, a couple of lines, and a sticker. It stays there until the first message is sent.
That makes it the only text on your account a new customer is guaranteed to look at.
What you will be able to do
- check_circle Replace the blank chat with a real introduction.
- check_circle Write the two lines that matter.
- check_circle Pick a sticker that does not undercut them.
- check_circle Use it to make the first message a better one.
The page fills the chat until either side sends something, then it is gone for good.
brand_awareness The moment before they type
Somebody who has just opened a chat with a business is at the point of hesitating. They are composing a first message, wondering whether this is the right place to ask, and the screen in front of them is normally blank.
Filling it is worth more than it sounds, because attention is guaranteed here in a way it never is again. A greeting message arrives after they have written; a bio is a line they may not have opened; this is the screen they are looking at while deciding what to say.
So write it for that decision rather than as an advertisement. What you do, who you are for, and what to include in the first message. Two sentences answering those turn a vague enquiry into a useful one, and the conversation starts a step further along.
Four parts of it
The second is where the page earns its place.
title What you do, in six words
help Shape the first message
sentiment_satisfied One image, chosen carefully
compare_arrows Two different moments
Guaranteed attention, used once. Say what you do and what to put in the first message.
settings Setting it up
- Open the start page settings In the business section.
- Write a heading saying what you do Plain, not a slogan.
- Add the two details you always have to ask for This is the valuable part.
- Choose a sticker that fits the tone Or none.
- Keep it different from the greeting They are read at different moments.
- Open a chat with yourself from another account To see it as a stranger does.
This page is the first screen somebody sees. The curriculum step is the rest of arriving: invite links and shared folders, what a newcomer needs in the first minute, and building an entrance rather than leaving people to work it out.
At a glance
- 1Start page
Shown before a customer sends the first message.
- 2Two lines
What you do and what to include in the first message.
- 3Then gone
It disappears once the chat starts.
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