How to Customize Telegram Business Start Page: Branded Greetings, Custom Stickers & Empty-Chat Onboarding
Make an unforgettable first impression before the customer even types their first letter. Learn how Telegram Business Start Pages replace generic blank chat windows with branded introductions, value propositions, and expressive animated stickers that welcome inbound leads.
tune Configuration Protocol: Start Page Customizer
Setting up your Start Page takes under one minute inside any official Telegram client:
| Setting Element | Character / Asset Limit | Best Practice Recommendation |
|---|---|---|
| Hero Sticker | 1 Animated or Static Sticker | Use a friendly welcoming sticker or company mascot animation |
| Title Headline | Up to 32 characters | Clear value hook: "Welcome to Apex Studios!" or "Fast Design Quotes" |
| Greeting Description | Up to 200 characters | State response times, working hours, and what info to send first |
preview Interactive Studio: Start Page Live Phone Mockup
Type custom greeting copy and select a sticker mascot below to preview your empty chat state:
code MTProto Schema: Updating Business Intro Data
The Start Page payload is submitted via account.updateBusinessIntro:
verified Frequently Asked Questions: Start Page
Do existing conversation partners see my Start Page?
No. The Start Page only renders in completely empty chat histories. If you already have active message exchanges with someone, the standard chat history is displayed.
Can I use custom animated stickers from third-party sets?
Yes! Any sticker pack added to your Telegram account—whether official or custom-made—can be chosen as your Start Page hero sticker.
