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Channels & Bots STEP 59 / 99

How to Create a Telegram Business Chat Link

A business chat link opens a conversation with you and puts a message you wrote into the customer's typing box, ready to send. It also produces a QR…

  • LevelL2
In this article
  1. qr_code_2 Somebody has to write the first line
  2. settings Making one
  3. At a glance
play_circle Video tip • Business

A business chat link opens a conversation with you and puts a message you wrote into the customer's typing box, ready to send. It also produces a QR code for anything physical.

What it removes is the blank box, which is where most people who meant to contact you give up.

What you will be able to do

  • check_circle Create a link that starts a chat with text already in it.
  • check_circle Print a QR code for a shop, a card, a van.
  • check_circle Use a different link per place and see which works.
  • check_circle Write the prefilled text so people actually send it.
play_circle Official Telegram video short — business chat links
1080p clip from @TelegramTips #438 • 0:09

Opening the link lands the customer in a chat with the message already typed.

qr_code_2 Somebody has to write the first line

The gap between "interested" and "in touch" is a blank message box and the question of how to open. People put the phone down at that point constantly, and it is invisible to you because nothing happened.

A prefilled message removes it. They tap the link, the opening line is already there, and their decision shrinks to pressing send. They can change it — nothing is sent automatically — but most people send what is in front of them, which is exactly the point.

The QR code extends that to the physical world. A code on the window, the counter, the invoice or the side of a van turns a passer-by into a conversation without anybody typing a username.

analytics
One link per place Each link counts how many times it was opened. Make a separate one for the shop window, the website and the leaflet, and after a month you know which of the three was worth doing.
link Interactive

Four uses

The first decides whether the message gets sent at all.

edit Write it as them

check_circle First person, short, natural: "Hi, I saw the sign outside — are you taking bookings this week?"
check_circle Leave a gap they will fill. A half-finished sentence gets completed more often than a polished one gets sent.
cancel Marketing language in their mouth is embarrassing to send, so they delete it and then face the blank box you were avoiding.

Write the opening line in their voice, and make a separate link for every place you put one.

settings Making one

  1. Open chat links in the business settings And add one.
  2. Write the message in the customer's voice Short, first person, unfinished.
  3. Name the link after where it will go So the counts mean something.
  4. Export the QR code for anything printed With a line of text beside it.
  5. Make a separate link per place Window, website, leaflet.
  6. Compare opens with enquiries After a month.
menu_book
Part of the beginner curriculum Step 83 — Deep links and attribution

This page makes one link per place. The curriculum step is the general machinery: start parameters that tell you where somebody came from, tracking a funnel across several channels, and measuring promotion instead of guessing at it.

Summary

At a glance

  1. 1Chat links

    Links that open a chat with text already filled in.

  2. 2QR codes

    Print them on cards, shops or vans.

  3. 3One per place

    Separate links show which place works.

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