The short answer
- 1The start page fills the empty chat before the first message and vanishes once anyone writes.
- 2Write what you do and what to include in the first message, not a slogan.
- 3Do not repeat the greeting message; the two are read at different moments.
In this article
The moment before typing
The start page fills the empty space someone sees before they message you: a title, a couple of lines and a sticker. It stays until the first message is sent. That makes it the one text on your account a new customer is guaranteed to see. Setting one up is covered in setting up a start page.
A person who has just opened a chat with a business is hesitating. While they write their first message they are judging whether this is the right place to ask, and the screen in front of them is usually blank. A greeting arrives only after they write, and a bio is one line they may never open. The start page is what they look at while deciding what to say.
What to put on a start page
| Write | Skip |
|---|---|
| What you do and who it is for, in plain words | Slogans and welcome phrases |
| What to include in the first message: a date, an order number, a photo | A long list of rules |
| A sticker that fits your business, if you want warmth | Anything that repeats your greeting message; they are read at different moments |
Two sentences are enough to turn a vague first message into a useful one, so the conversation starts a step ahead. To bring people to this screen with a message already typed, see links to chat.
Setting up a start page
- Open Settings › Telegram Business › Start Page.
- Write a short title that says what you do.
- Add one or two lines about what to include in the first message.
- Pick a sticker or leave the default.
- Open a chat with yourself from another account to see it as a customer does.
- The preview - what a new customer sees before writing
- Title, message and sticker - the three things you can change
FAQ
When does a Telegram Business start page disappear?
As soon as either side sends a message in that chat.
What is the difference between a start page and a greeting message?
The start page shows before the customer writes; the greeting is sent after.
Do customers need Premium to see my start page?
No. Anyone opening a chat with you sees it.
Sources
At a glance
- 1What
A title, text and sticker shown before the first message.
- 2Write
What you do and what to send first.
- 3Limit
Gone after one message; keep lasting info elsewhere.
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