The short answer
- 1A business link opens a chat with your message already in the customer's field.
- 2Write it in the customer's voice, short and slightly unfinished.
- 3Make one link per place to see which one brings people in.
In this article
Removing the empty message field
A business link opens a chat with you and puts a message you wrote in advance into the customer's field. All they do is tap send. You also get a QR code for print. What this removes is the empty message field, which is where most people who meant to get in touch give up. The full setup is in creating a business chat link.
Between "interested" and "got in touch" lies a blank box and the question of how to start. People put the phone down there, and since nothing happened, you never see it. A pre-filled message closes that gap: the first line is already there and the decision shrinks to tapping send. They can edit it and nothing is sent automatically, but most people send what is in front of them.
Writing the pre-filled message
| Do | Avoid |
|---|---|
| Write in the customer's voice: first person, short, natural. "Hi, I saw the sign outside and want to ask about…" | Marketing copy. People feel awkward sending it and delete it, which brings back the empty field |
| Leave it slightly unfinished so they add their detail | A complete question that leaves nothing to say |
| Match the place: the window link mentions the window | One generic message for every link, which tells you nothing about where people came from |
The chat they land in shows your start page until they send; see start page.
Creating a chat link
- Open Settings › Telegram Business › Links to Chat and choose Create Link.
- Write the message that will appear in the customer's field.
- Name the link after the place it will be used.
- Copy the link or open its QR code for print.
- Scan or tap it yourself before printing to check what customers will see.
- Create a Link to Chat - write the pre-filled message, then share the link
FAQ
Does a Telegram Business link send the message automatically?
No. The text is placed in the customer's field and they choose to send or edit it.
Can I make a QR code for a Telegram Business link?
Yes. Each link has a QR code for print.
Can I see which business link people used?
Yes. Each link counts how many times it was opened, so use separate links per place.
Sources
At a glance
- 1What
Links and QR codes that open a chat with text ready.
- 2Write
First person, short, matched to the place.
- 3Measure
Each link counts how many times it was opened.
Updated
