A giveaway can include prizes Telegram knows nothing about. You describe them in the post — a device, a ticket, something you make — and they are drawn alongside the subscriptions.
Which quietly removes the thing that made the mechanism trustworthy, and hands that job back to you.
What you will be able to do
- check_circle Add a prize of your own to a giveaway.
- check_circle Write a description that will not be disputed.
- check_circle Reach winners without exposing their details.
- check_circle Decide whether a custom prize is worth the obligation.
The custom prize is typed as a description and appears in the giveaway post alongside the subscriptions.
balance The guarantee stops at the edge of Telegram
An ordinary giveaway works because nobody has to trust the host. The subscriptions were paid for in advance, the winner is picked by Telegram, and the prize is delivered automatically. The host could vanish and the contest would still complete.
A custom prize is a sentence you typed. Telegram runs the draw and announces the winner exactly as before, then the obligation lands on you: to have the item, to send it, and to do it when you said you would. That is the whole difference, and it is worth being clear-eyed about before adding one.
Used well it is the best thing about giveaways, because a prize related to what your channel is about attracts exactly the people you want. Used carelessly it produces the one outcome a community does not recover from: a winner who never received anything, saying so in public.
Four things to settle first
All of them before the post goes up, not after the draw.
inventory_2 Something only you can give
edit_note Precise enough to settle an argument
local_shipping The part with real risk
warning The failure that is remembered
Telegram guarantees the draw, never the prize. Everything after the announcement is your reputation.
settings Adding one
- Have the prize before you start Not on order.
- Set up the giveaway as usual Subscriptions, duration, eligibility.
- Turn on custom prizes and describe it exactly Item, quantity, date, where you can send it.
- Name the account that will contact winners In the post itself.
- Leave winner announcements on The public result is the proof.
- Send it, then show that you did That is what the next contest is built on.
This page gives something away. The curriculum step is selling it: how goods and payments work inside Telegram, what the platform handles for you, and where the responsibility for delivery sits in each case.
At a glance
- 1Custom prize
Add your own prize to a giveaway.
- 2Describe it exactly
Say quantity, delivery date and where it ships.
- 3Reach winners privately
Contact winners directly; never collect addresses in public.
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