In this article
Once a channel passes fifty subscribers, Telegram gives its admins a statistics screen: how the audience grew, where views came from, how many people have notifications on, and how each post performed.
Most of it is interesting. Two numbers on it are actually actionable, and they are not the ones people look at.
What you will be able to do
- check_circle Open the statistics screen and know which graph answers which question.
- check_circle Read a view count for what it is, rather than as a number of readers.
- check_circle Find the notification ratio, which explains most of your reach.
- check_circle Use per-post figures to learn something instead of collecting them.
Statistics appear in the channel's menu only for admins, and only once the subscriber threshold is passed.
show_chart What is being counted
A view is a copy of the post being displayed. It is not a person reading it, and one person scrolling past twice does not add two. Treat views as a measure of distribution rather than of attention.
Subscribers is a net figure: joins minus leaves. A flat line can be a quiet week or a hundred of each, which is why the graph separates them — and why the separated version is the one worth looking at after a post that did unusually well.
Views by source is the one that explains growth. It splits what arrived because people are subscribed from what arrived because somebody forwarded it or found it in search. A channel growing well usually has a large forwarded share, and a channel that has stopped growing almost always does not.
Four questions the screen can answer
And the wrong way to answer each of them, which is usually to look at the biggest number.
trending_up Growth
show_chart Individual posts
schedule Timing
public Audience
If you look at two numbers a month: the notification ratio, and the forwarded share of views.
settings Finding it
- Open the channel as an admin Statistics does not appear for ordinary subscribers.
- Open the menu Tap the channel name, then the menu, then Statistics.
- Start with views by source It explains more than the front page does.
- Then the notification ratio And treat a low one as a posting-frequency problem before anything else.
- For one post Open it, then its own statistics entry — views over time and forwards.
This page is how to read the screen. The curriculum step goes further into what to do with it: engagement ratios worth tracking over months, what a healthy curve looks like for different kinds of channel, and where the numbers stop being able to tell you anything.
At a glance
- 1Open statistics
Larger channels can see growth, views and sources.
- 2Views are not readers
A view means the post was shown, not read.
- 3Notifications ratio
The share of subscribers with alerts on explains much of your reach.
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